We all know that Covid has well and truly messed with the music scene this year. X Promotions have taken matters into their own hands to promote some of the best local indie pop/rock, soul and hip-hop acts from the Frankston/Peninsula area. This 60 minute event will be live streamed into your lounge room from the Frankston Arts Centre via their Facebook and YouTube pages:

Tickets are priced at whatever you can afford and 100% of ticket sales will go to the artists and guest hosts on the night. Support the artists via the ‘Donate Now’ button at

Ryan McGeary and Andrew Gorman from X Promotions sat down and had a chat with me about what they are doing and why.

Well to start with I guess you better tell me about X Productions and what you guys are about.

Ryan: It’s a pretty new venture into the live-streaming stuff. Andrew and I stumbled upon one another with an interest in putting on live shows. Back in the day it was me with my band. We were looking to get some shows. Andrew had an interest in fostering some live shows. We met while doing separate shows and then came together to do some. This is just our next step in the Covid friendly world.

There isn’t anything friendly about Covid!!

Andrew: Ultimately, as much as we love to see the crowds and bands having a great time, we can only do half of that at the moment. With this event, we saw the Frankston Art Centre putting on live-stream events for the traditional theatre type crowds. We though hey there is no reason why some of the younger music acts couldn’t get in on that as well. Thankfully the theatre have jumped on board and the council has backed it as well. There are a few more big announcements to make in the coming weeks, there are a lot of things going our way. Thankfully everyone is loving it.

That’s a really good thing to hear. Good for the bands and for the fans. So there are just the four bands on this bill

Ryan: Yes we are seeing some really talented bands. We are trying to keep it local, there are some really awesome acts down this way that we thought needed the spotlight shone on them a little bit more. Especially during this lockdown. So we have subcult. Velvet Bloom who are.. how would you describe them Andrew?

Andrew: They are a very grass roots soul act. It’s a really cool sound. It’s not a sound that you expect. Maddy the singer has the smoothest voice.

Ryan: Maddy has that voice that as soon as she starts to sing you just lean in a little more than what you were.

And then we have Teenage Dads who have an indie pop sound.  They are just an awesome bundle of joy on a stage. And then we have Boler Mani who is in the hip hop/rap game. Again he is high energy, really good stuff that is well produced. As soon as I saw him I was like cool. It’s tough when there is one person on stage, tough to get that energy across and he’s got it.

Andrew: He was also lined up 3 or 4 festivals this year, so this was going to be his break through year.  Teenage Dads have some festival experience. Velvet Bloom has been around on the peninsula for a while. She has broken into Melbourne in a big way, she has a big fan base. subcult have a new single out and are releasing their second single on the night of this show. They have all had stuff put on hold.

It’s a good time to be interacting with fans on social media and getting your music out there. Building that fan base so that when gigs return you already have a following.

Ryan: It’s a really good time to ‘gather your supplies’ is what I have been telling people. Strengthen your foundations and get all your processes in place so that when you do get released into the world it goes gangbusters. The really good thing about the acts that we have got at the moment is they were all on the verge of something really great this year. They still are, don’t get me wrong, but using subcult as an example they did shows with Ruby Fields and names like that and it was looking to be a huge year for them. This has delayed them a little bit, but it gives them an opportunity to get more songs under their belt.

Andrew: Support local doesn’t have to be just for your shops. Support your local bands. We aren’t going to see any international acts in Melbourne for at least the next 6-12 months. So we all need to get behind not only Aussie music but the local bands that are in your back yard. All the big bands started out small so let’s help these smaller bands get there quicker.

That’s why I started writing for myself. I want to help promote the smaller grassroot bands that we have in Australia. There is so much talent here. And I’ve been lucky and had so much support from the scene.

Andrew: It’s huge. When Ryan and I were sitting working out how to spread this as far as we can, you don’t discount anyone who has even 50 followers. Speak to whoever you can because it’s not only about getting to 5 big 10,000 follower groups, but also about getting to as many small pages and groups as well. The love comes back and forth amongst these people.

Tell me about And we are LIVE

Ryan: We have four acts that we have mentioned, so Boler Mani, subcult, Velvet Bloom and Teenage Dads. It will be hosted by the awesome Ali Barter and Oscar Dawson (Holy, Holy) we were stoked when we got the call from them saying they wanted to be involved. It’s hosted at the Frankston Art Centre, for us it’s one of those venues in Frankston that everyone has an experience with. Whether its as a kid in your school play, or as an adult in a lot of theatre based things. They haven’t really dabbled in this scene as much so in our conversations with them they were really excited to be expanding their horizons to a new audience.

Once Covid blows over you have yourselves another venue.

Ryan: I’m going to be there as often as possible. There are some awesome spaces within that venue. There’s something like 3-4 performance spaces, each with their own little quirks. Fortunately we get to cover off a few of them in this live stream, so we are doing it in different ‘studio’ spaces which helps with the changeovers and all that. It also showcases what they have to offer as well.

Andrew: The main theatre is 800 seats, so it’s a huge theatre. The Cube theatrette is 200 seats.

Ryan: The Cube 37 is an amazing space. Its an art gallery mixed with a performance space. When it is set up for a live show it is such an awesome spot.

Andrew: It’s not your traditional pub venue. It’s a world class venue that these acts don’t have access too. This event is not for profit, we are doing this for love as well.

It would be a perfect place for AA shows!

Ryan: I was going to mention that. The world is hanging out for AA shows. If you ask people what their favourite show was there is a 90% chance that the answer is we had this all ages show at this hall. It was an awesome atmosphere. It’s almost like you take the alcohol away and everyone is more invested in the music. It’s something that I hope we can foster. 

We then moved on to genres!!

Andrew: Don’t read a book by its cover!! Ryan gets as dark as any.

Ryan: (laughs) This is my formal attire.

I listen to anything from Country to Black Metal!

Ryan: Good. That’s the way to be though. It’s a thing I have always found with people who are so genre bound with their tastes. When you’re not feeling angry and angsty or if you’re not feeling lovey dovey what are you listening too?? You have to embrace it all and each genre has their own advantage. And bringing it back to the event I think we capitalize on the moment by having four acts that arguably you wouldn’t see on a bill together unless it was a festival setting.

There’s been a lot of talk about bringing back the mixed bill line-ups.

 Ryan: I think the only prerequisite should be that they are good.

100% correct

Ryan: I used to be in bands that sort of did the heavier thing and now I’m dabbling in weird electronic stuff. I would love to be able to still play with those bands, I’d love for their to be a scene that ‘Is it good? Yes. Cool let’s do something together’

Andrew: You have to look at the broad brush. If you have a fine artistic brush and you are just appealing to that one corner you might get your 50-100 people along. Where if you have that bill where you can get the boyfriend bringing the girlfriend and her mate because they all love something different that is on the bill it makes for a great night. And you fill the room. And as Ryan said if it’s good you will.

The diversity was key in this line-up. Funnily enough all four acts were the first four acts that we approached. We thought that we could do it with three acts not expecting them all to jump on board. Being a live stream we didn’t want to have them playing 30-40 minute sets so they each have 15 minute sets so if you’re not loving this genre wait 10 minutes and the next act will be on.

After having a listen to these bands make sure you jump on and purchase a ticket because you are in for an hour of great music by some up and coming talented young Australian bands.

Hit the links below and give them a follow on their Facebook pages and check out their YouTube channels:

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