It’s a new era for While She sleeps. After much speculation as to what was happening when the band dropped a teaser earlier in the week While She Sleeps have announced a new album Sleeps Society which drops on 16th April 2021 and hit us with a new single by the same name.
Along with this announcement the band have a new platform for their fan base Sleeps Society.
Oh and did I mention a new single!!! After my heart being in my mouth the last few days thinking it was bad news this has made my day.
The video for the latest single Sleeps Society starts with a press conference where the band explain their new model. An electro filled intro prior to Loz screaming ‘Sleep Society’ is just how I wanted my Friday morning to start. ‘This is where it all begins’ bringing a new dawn to how WSS will move forward forms the base of the single. Lyrically the song welcomes fans to the Sleep Society, a place where ‘you and I can feel alive’. This is WSS in all their glory. Heavy ass riffs intertwined with melodic hooks, those heart pounding drums and Loz’s raspy vocals make my heart happy.
Today is a good day.
The band have released a statement around their new platform ‘Sleeps Society’:
“After 14 years as a band & in the ever-changing climate that is the music industry, we are embarking on a new chapter of our life as While She Sleeps.
Our goal is to create a sustainable model for artists & creatives, to break from the traditional industry mold by building and developing a true interdependence between the band & fans.
With the future of live performances uncertain, the Sleeps Society will enable a secure existence for WSS and gives us the opportunity to stay connected with our fanbase, developing new ways to provide for our supporters and fill the void left without live music. In these uncertain times, this is the difference between life & death for the future of WSS. We aren’t prepared to be another band forced to give up simply because the system isn’t designed to support the artist.
The idea behind the society was created after over a decade’s experience of this rollercoaster ride that is the music industry. Having overcome mountains of hardship & financial debt, it feels important to share what we’ve learned along the way with those who are drawn to a similar path as ours. This model will provide a new route for upcoming artists and bands similar to us, using our knowledge and guidance to help achieve a realistic career in the creative industries.
The society will ask a membership fee, ranging in different tiers of support. These contributions directly fund the creation and survival of WSS. The cost will be repaid to the fans with a plethora of informative, exciting & engaging videos, as well as special events to get involved with and many exclusives to members. We’ll be sharing full album guitar & drum play-throughs, a tutorial series for songwriting, studio production, vocal techniques, art & branding, self-management, videography & much more. There’ll be an in-depth look into making the forthcoming album & live streamed studio sessions where members can help make decisions in the writing stages of songs. Members will get early access to tour tickets, exclusive merchandise, warehouse meetups, events & secret ‘members only’ shows. And that’s just scratching the surface of what we’ll be offering members through the Society.
Our aim is to deliver a ‘too good to be true’ level of rewards for the prices we are asking our supporters to pay, using our individual skills to develop and create entertaining and informative videos, tutorials, ideas and more for our members. This is us sharing our knowledge and experience in the hope that other artists can take this model and use it for their own.
With the monthly support of our fans, the band will be able to break free from the traditional music industry method of ‘cash advances’, where artists are essentially borrowing large sums of money and giving up the rights to their songs, only to spend the years that follow in debt which oftentimes becomes insurmountable and crippling.
The Sleeps Society ensures a solid future for WSS & creates a new model of survival for artists and bands alike. We will be delivering the highest level of fan involvement and fostering a symbiotic relationship as the Sleeps Society becomes an integral part of Sleeps’ existence.” – While She Sleeps
The founding of the Sleeps Society coincides with the announcement of the Sheffield metal band’s fifth album which will bear the same name ‘Sleeps Society’ – and is set for release 16 April 2021. The cinematic music video for its title track has just been revealed and its “press conference” intro lays out exactly where the band are coming from. All information and links for ‘Sleeps Society’ are available at
Catch the new single here: